Brands, collaborators and amplification — built on trust.
Long-term partnerships with brands I genuinely use, creators I respect and operators I'd vouch for. Aligned incentives, shared audiences, honest recommendations — never paid placements.
- One-off paid placements or sponsored posts
- Affiliate spam for tools I don't actually use
- Equity-based operating partnership (that's IaaS)
- Vouching for anything I wouldn't recommend to a friend
- Long-term affiliate alignment with brands genuinely in my stack
- Joint content, campaigns and projects with operators I respect
- Lending reach, voice and audience to ideas worth amplifying
- Aligned incentives across years, not single posts
Three ways we can work together.
Affiliate
Long-term affiliate partnerships with brands and tools I actually use day-to-day. Honest recommendations, not paid placements — if it doesn't earn its place in my stack, it doesn't earn a link.
Collaborate
Joint content, campaigns and digital projects co-built with creators and operators in adjacent spaces. Shared audiences, shared upside, work that lives longer than a launch week.
Amplify
Lending reach, voice and network to ideas, products or people worth getting in front of more people. Newsletter features, deliberate signal-boosting, deep-dives — never blanket promotion.
Brands and operators in the trust circle.
Have a brand, product or idea worth aligning on?
Tell me what you're building, who it serves, and where you'd want a partnership to go. I read every serious enquiry myself and only respond when there's a real fit.